Author Archives: Tom Edwards

About Tom Edwards

Creative Planner. Part writer, part strategic thinker and part bedroom DJ, Tom loves the fact that he gets to tell stories for a living. When he’s not sea fishing off the coast of East Devon, he’s coming up with bright ideas and crafting concise, lively copy.

Nike+ FuelStation: A Review by the Odd Couple (Part 2)

Posted on 30.04.12 by Tom Edwards

My take on the Nike+ FuelStation. Be sure to read part 1 of this post first.
Continue reading

Leave a comment

Aesop crafts new visual story for Ribena

Posted on 27.04.12 by Tom Edwards

Aesop, the brand storytelling agency, has created packaging for GSK’s biggest drinks launch for 20 years, Ribena Plus, which goes on sale this week.
Continue reading

Leave a comment

The Dieline Packaging Crit: Alex James Presents

Posted on 04.04.12 by Tom Edwards


We’re really proud of the brand and packaging we created for Alex James Presents, so imagine our delight when we saw a critique of the project on The Dieline, the world’s most visited packaging design blog.
Continue reading

Leave a comment Tags: , , ,

John Smith’s Grand National romps home

Posted on 02.03.12 by Tom Edwards

Last night, Aesop’s John Smith’s Grand National campaign struck gold at the MAA Best Awards in the sponsorship category.
Continue reading

Leave a comment

Aesop’s Favourite Books

Posted on 02.03.12 by Tom Edwards

Yesterday was World Book Day, so we asked around the studio and got people to pick their all-time favourites.
Continue reading

Leave a comment