Author Archives: Tom Edwards
Selling suits: The Great Gatsby and brand storytelling
I have a confession to make: I’m not particularly interested in formal menswear. So yesterday I was surprised to find myself staring longingly into the window of the Brooks Brothers flagship store on Regent Street.
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Six Tips for Writing Betterer
It doesn’t matter if you’re penning a poem or filling out a feedback form, sometimes writing can be damned difficult. Here are some tips that might make it easier.
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Aesop turns GreenVale Farm Fresh spuds into some very hot potatoes with light-hearted advertising campaign
Aesop, the brand storytelling agency, has created a tongue in cheek ad campaign for fast growing potato brand GreenVale Farm Fresh, which breaks next week. The push follows on from Aesop’s work on the GreenVale website, which launched in the summer.
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Utilities star performer Ovo Energy hires Aesop to energise internal communications
Challenger brand turns to the expert storytellers to define Ovo Energy’s narrative and communicate its vision
Aesop brings narrative flow to the history of The Glenlivet in gorgeous new brand film
Brand storytellers encapsulate almost 200 years of dramatic history in two- minute brand film for the single malt that started it all
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