If you happened to pick up a copy of last week’s Marketing Magazine, you would have noticed it was the Agency of the Year edition.
If you delved a little deeper (to page 42 to be precise), you would have seen that Aesop was commended in the Promotional Marketing Agency of the Year category! Seeing as our official launch was only in May, we were dead chuffed to be recognised at this level at such an early chapter of the Aesop story.
Here’s the write-up in case you missed it:
Aesop, a new name in the promotional marketing world, was another strong performer. Having made its mark in its previous incarnation as Steam, this year it integrated with branding agency Aesop to form a shop offering ‘promotional marketing within a planning framework’ on a mission to tell ‘brand stories’.
Aesop counts ex-Blur bass player-turned-cheesemaker Alex James among its clients: it has created a brand identity and distinctive packaging design for his cheese range.
Nestled in the pages of the same issue, you would have also come across our first self-promoting print ad.
Featuring a fable by the original Aesop (The Bundle of Sticks), and our own take on this classic story, we hope it turned some heads and got people talking about brand storytelling.
