Although I’m writing this post I can’t take the credit. I’m merely the messenger sharing a few wonderful things with you from our studio.
We have an enviable team of creatives who both inspire and are inspired daily (hourly actually). I asked them to share the things they uncover with me so that I can share them with you each week. The title may change, but will be loosely based around the word Muse. The one above seemed rather apt.
So, without further ado …
While browsing a design blog I stumbled upon these floor stickers, an idea from the city of Lucerne to encourage people to notice and use bins more. These reminded me of a You Tube video I’d previously seen:
As you can see, the stairs have been turned into a set of working piano keys, encouraging more people use them.
Although I think the design of the bin stickers is a little bulky and not aesthetically pleasing, I really liked the concept of playing with your environment in order to change behaviour, which the piano keys idea does well.
This concept is something that can be applied to different mediums (books, packaging, point of sale) to encourage people to take notice of something they could normally miss.
I saw this VW Polo print ad a while ago and recently rediscovered it. It’s a beautifully simple piece of communication that delivers the message – increased economy – in a clever and impactful way. It’s so good that it looks like it’s written itself. Hats off to the creatives at DDB Brussels (and their awesome typographic skillz).
Not another bill
I stumbled across the NotAnotherBill website this week. People get a little rush of excitement when they get a parcel in the post and this website embraces that idea. For a subscription of £15 a month you get a carefully selected present delivered to your door. It could be anything from a vintage toy to a limited edition T-shirt to an allotment-in-a-box to a make-your-own-jewellery kit. All of the items are curated to the owner’s eclectic taste and aesthetic and you never know in advance what you’re getting so it’s always a surprise.
I love the idea because it draws on a universal truth and (literally) delivers an exciting brand experience in a stylish way, giving the customer something fresh to look forward to on a regular basis.
Coor look at that
There’s nothing better than good old point of sale and this great piece brings the Coors world of the cold snow capped crisp mountains and blue sky to life right at point of purchase. It can be scaled up or down dependent on the store environment. Cheap and simple to implement but extremely effective.