Nike+ FuelStation: A Review by the Odd Couple (Part 2)
My take on the Nike+ FuelStation. Be sure to read part 1 of this post first.
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Nike+ FuelStation: A Review by the Odd Couple (Part 1)
A while ago I read an article about Nike’s new ‘Fuel Station’ situated in Shoreditch’s Boxpark. The article gushed that ‘…the shopping experience of the next decade is to be all about involving you.’ Brilliant I thought: here’s a retailer who is striving for unprecedented levels of customer service.
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Every Photograph has a Story
(A MacIntyre family Kodak moment circa 1994)
Real people are interesting and have a story to tell.
If you look at your family album you’re bound to find one: a picture of the family taken on a throwaway Kodak with film. The photograph conveys a story of stretched posed smiles on faces waiting in anticipation of the click of the camera capturing that moment in time forever.
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Behind the scenes at the John Smith’s Grand National ad
You’ve eaten all your Easter eggs, forgotten to bring your umbrella to work (more than once) and spent far too long daydreaming about your summer holidays so there’s only one thing left for you to do til you know for definite that spring has sprung – watch the John Smith’s Grand National.
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Is it a bird? Is it a plane? No! It’s “fluffy & cute”…
…So said Tracy Emin on the unveiling of the new Olympic plane for British Airways. Emin mentored competition winner Pascal Anson through the development of the project, which offers a succinct visual summation of the story of the Olympic truce, symbolised by the release of doves at the opening ceremony.
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