We have another string to our story bow in the form of Whitebridge, a range of hotel, leisure and tourism advisory and transaction services to investors, governments, institutions, operators and developers around the world.
We came up with a story that focussed on the bridge they create to make their clients’ ambitious dreams a reality. The visual identity features an iconic, light-reflective, ambiguous letter that can be rotated to represent the W and the B of Whitebridge.
Philip Camble, Director at Whitebridge, said: “We are delighted with the imagery and branding that Aesop have created for our new venture. It has received excellent feedback from our clients and contacts, and we feel it clearly reflects the ethos of Whitebridge as a reliable and creative advisor to the hotel, leisure and tourism industry on a global basis.”.