As part of our work with Foster’s, we’ve been involved in a rather fun partnership between Tesco’s, Foster’s and one of Britain’s most loved funny men, Keith Lemon. Launched this week, Foster’s customers will enter a prize draw for the chance to win tickets to Keith Lemon’s Laughter Party.
500 tribal drinkers will enjoy a fun filled night of comedy that promises lots of laughter. Bang tidy girls will be on hand, with Keith’s celebrity friends dropping by to join the shenanigans. Our on-pack promotion will feature on Foster’s packs in Tesco stores nationwide, and will be supported by in-store point-of-sale, Tesco.com and social media throughout July and August.